DUBLIN?(BUSINESS WIRE)?
Research and Markets (http://www.researchandmarkets.com/research/dfhkd6/market_opportuniti)
has announced the addition of the ?Market
Opportunities and Business Strategies in Online Retail in Russia?
report to their offering.
Due to increasing internet penetration, recent improvements in the
country?s telecommunications infrastructure and general economic growth,
online retail is growing rapidly in Russia. Consequently, an increasing
number of companies are progressing beyond merely using the internet for
online marketing and are now also establishing online retail platforms.
During the review period (2007-2011), Russian online retail sales
recorded a compound annual growth rate (CAGR) of 18.92%. As of 2011, 80%
of Russia?s online retail companies are based in Moscow and St.
Petersburg, as a result of the high levels of internet penetration in
these cities. The majority of Russia?s online retailers require cash on
delivery or credit card payment.
The report provides top-level market analysis, information and insights,
including:
? Historic and forecast market size of the entire Russian online retail
industry
? Current and future market size of the Russian online retail industry
by product category and region
? Insights into the recent consumer buying trends of online retail
covering buying preferences based on product, region, and gender
? Detailed analysis of operational, marketing and pricing strategies
adopted by online retailers in Russia
? Information on factors that drive the overall online retail industry
in Russia
? Analysis of upcoming trends that are expected to drive the future of
the online retail industry in Russia
Reasons To Buy
? Take strategic business decisions using top-level historic and
forecast market data related to the Russian online retail industry and
each product category within it
? Understand the consumer and business drivers of the Russian online
retail industry, along with key market trends and growth opportunities
? Assess business strategies (operational, marketing and pricing
strategy) in the online retail industry in Russia
? Identify the growth opportunities and industry dynamics within the
online retail industry?s key product categories
? Identify the growth opportunities presented by the region-wise
adoption of online retail in Russia, changing consumer attitudes and
online retail dynamics
Key Topics Covered:
1 Executive Summary
2 Russia Online Retail Market Environment
? Macroeconomic Fundamentals
? Development of Russian Retail Industry
? Retail Industry Dynamics
? Regulatory Framework
3 Market Size and Growth Potential of Russian Online Retail Channel
? Market Share of Online Retail Channel
? Market Size and Future Prospects
? Market Size by Region
? Market Size by Product Category
? Online Share of Total Retail Sales by Product Category
? Market Attractiveness Benchmarking
? Russian online retail vs. other countries
? Russian online retail vs. emerging economies
4 Strategies Adopted by Russian Online Retailers
? Operational Strategies
? Marketing Strategies
? Social media marketing strategies
? Market Segmentation and Targeting
? Pricing Strategies
? Price setting
? Other charges
5 Case Studies
? Business Strategies of Russian Leading Online Retailer ? Ozon.ru
? Approach to using online space by Ozon.ru
? Security and payment options offered
? Organization and layout
? Online tools to help browse and compare products
? Online loyalty schemes
? Mobile version
? Utkonos.ru Online Hypermarket
? Approach to using online space
? Organization and layout
? Online tools to help browse and compare products
? Online loyalty schemes
? Security and payment options offered
? Mobile version
? KupiVip
6 Emerging Consumer Trends in Russian Online Retail Channel
? Online Buying Behavior ? Product Preference
? Online Shopping Preference by Gender
? Online Buying Preference by Region
? Preferred Online Payment Methods ? Cash on Delivery (COD) Still
Dominates
7 Consumer Attitudes and Online Retail Dynamics in Russia
? Price
? Convenience
? Services
8 Key Growth Drivers
? Business Drivers
? Increasing cost of real estate
? Entry into online retail channel supports geographical expansion and
helps to increase customer base
? Use of webpage space for advertising allows companies to generate
revenue
? Infrastructure Drivers
? Growing internet penetration
? Increasing mobile and 3G subscriber base
? Increasing use of social media
9 Challenges
10 Future of Online Retail in Russia
11 Profile of Russian Online Retailers
Ozon.ru
? Company overview
? Key facts
? Product categories available on website
003.ru
? Company overview
? Key facts
? Product categories available on website
BayRu
? Company overview
? Key facts
? Product categories available on website
12 Appendix
Companies Mentioned
? Ozon.ru
? Utkonos.ru
? 003.ru
? zakazhi24.ru
? vasko.ru
? Top-shop.ru
? KupiVIP.ru
? Sapato.ru
For more information visit http://www.researchandmarkets.com/research/dfhkd6/market_opportuniti.
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